If you are interested in starting your own business, Twitter can be a great platform to build your initial follower base and establish momentum. Here are 7 reasons why Twitter is still a powerful resource to master:
- The most basic post is just text
- Direct contact with brands and influencers
- Instant feedback and interest group focus
- Direct involvement in news and trends
- Monthly active users
- Global brand building
- Direct contact with your customers
The most basic post is just text
One of the top reasons why brands and content creators “fall off” is because they have trouble being consistent. On YouTube, you have to film and edit a video to produce. On Instagram, you have to take a picture and write a caption. But on Twitter, you just have to write some text!
The 280 character limit prevents us from getting long-winded. This is actually one of the greatest benefits as you can start creating content without much real effort or thought. Easy content creation aids our efforts to be consistent. You can develop your content over time.
Twitter also gives you the ability to schedule your tweets if you are using the Desktop version. So you can write your tweets ahead of time and schedule them to be posted at a later date automatically.
Direct contact with brands and influencers
DMs (Direct Messages) are powerful and most of us are under-utilizing this tool. We have direct access to the brands we do business with and some we aspire to do business with. Some influencers are literally a message away.
We can follow them and respond to their content intuitively. We can ask them questions and sometimes they will reply. Tagging brands in our tweets also gives us the possibility of being retweeted and shared with a larger audience.
If you send a few DMs every day and respond to previous conversations, you will develop your communication skills, expand your network, and make new friends over time.
Instant feedback and interest group focus
Twitter is the ultimate instant feedback platform. Within minutes, you have real-time data to measure the performance of your post by clicking Insights.
Tap into interest groups by searching up hashtags and reading into relevant threads where your potential audience members are. Make a habit of commenting and relating to the conversation. Add something funny or enlightening. If you are genuine then people may engage (reply back or retweet) and also potentially follow you because of your remarks.
Community is big on Twitter. Trending topics and hashtags give us a 24/7 window to find our potential customers. When you find these people, engage with them, comment on their stuff, and retweet content that is similar to your brand/ values.
As your account grows, new people will be able to see your content is well-rounded and more community-like rather than all about you. This attracts new followers.
Direct involvement in news and trends
Something new is happening every hour. Make a habit of checking the trending topics before you post to take advantage of any trend-riding opportunities. If your tweet is successful (gets likes, comments, and even better retweets) , it can provide exposure to people who are not already following you.
Also pay attention to what others are talking about in your timeline. You will have countless opportunities to reframe news and put a clever or humorous twist on it. Stay relevant and never run out of content ideas by uniquely commenting on trending events.
Monthly active users
Twitter is alive! Contrary to popular belief, Twitter is still a widely accessed social media app and many people use the platform to make buying decisions.
Twitter has 330 million monthly active users and 145 billion daily active users. 63 percent of the users (worldwide) are between 35-65 years old.
Consider the lifetime value of your audience members as they become customers of your brand. Some may stick with you for a very long time. Consider WHY people are using Twitter which is to be informed, entertained, and sometimes enlightened so keep that in mind as you create content and engage on the app.
You will do well if you have a determined purpose for Twitter. I treat my account like a business so I know a percentage of that 330 million is interested in financial freedom and owning their own business. Through my content and engagement processes my goal is to use Twitter to connect with them.
Global brand building
Your interests are likely shared by others around the world. Twitter is a platform where you can build an interest-based audience with no dependence on location. E-commerce, product reviews, and marketing pages (brands or businesses) can thrive without the need for one physical location.
You can also build a location-based audience by finding people who are using location tags (when someone puts their location in their bio, ex. “Houston, TX”) and location centric hashtags (ex. #HTX, #Houston, or #UH).
If you can develop the skills to find your audience on the app, you will encounter an endless stream of global prospects for your brand. Think about how you can make your content, products, and services more appealing to a global audience.
Leverage the power of the internet to connect. Consider how you can package and sell information (videos, books, courses etc.) by using Twitter as a channel to get to your customers.
Direct contact with your customers
The true beauty of Twitter lies in having direct conversations with your prospects. A percentage of these prospects will become customers for your brand.
DMs are great for getting personal, relating to, and sharing wisdom with your audience. Your follow-up processes help establish trust and solidify the relationship over time.
Therefore sending out a certain number of DMs per day (start at 1-3) and responding to a certain number a day (or following up with all) will allow your network to expand organically.
Keep in mind there is a DM limit which Twitter notes to be 1,000 per day. Although I have never gotten anywhere close to that limit, Twitter will block you if you send too many.
The most valuable asset you can build on Twitter is strong relationships with your audience and your potential customers so take advantage of the DMs!
These are a few of the reasons why Twitter is a great platform to start your business on. I hope you have found some of these ideas helpful. If so, please follow me on Twitter @fastlanedelles and let me know what I should write about in the future.
Have a nice day!